Liberty Media has reported a 53% increase in Formula 1 revenues for the first quarter of 2026, marking substantial growth for the sport’s commercial rights holder as the new regulatory era begins.
The first-quarter performance covers the period spanning January through March 2026, which included the season-opening races under the sport’s overhauled technical regulations featuring new chassis, heavily electrified power units, and active aerodynamics.
Strong Start to New Regulatory Cycle
The 53% year-on-year revenue growth represents a significant uptick as F1 enters its latest regulatory cycle. The first quarter of 2026 saw the Bahrain and Saudi Arabian Grands Prix, along with the extended pre-season testing programme required for teams to validate their new machinery under the radically different technical rules.
Liberty Media’s F1 revenues are typically driven by race promotion fees, broadcasting rights, sponsorship income, and hospitality packages. The addition of Cadillac as the sport’s 11th team and Audi’s entry through the takeover of Sauber have expanded the grid and potentially opened new commercial markets, though specific revenue breakdowns were not disclosed.
New Era, New Commercial Opportunities
The 2026 season has brought sweeping changes to Formula 1, with power units now operating at approximately 50% electrical output and chassis designs featuring moveable aerodynamic elements. These technical shifts have generated renewed interest from manufacturers, sponsors, and broadcasters alike.
The growth comes as F1 continues to expand its global footprint, with the calendar maintaining its record length and new commercial partnerships being announced across multiple markets.
Liberty Media’s next quarterly earnings report, expected in late July, will cover the European leg of the championship including races at Imola, Monaco, Barcelona, and the Red Bull Ring, providing further insight into the commercial health of the sport’s new era.