Formula 1 teams are transforming Miami into a motorsport festival with numerous free fan events leading up to the 2026 Miami Grand Prix, marking the circuit’s fifth year hosting the championship. Multiple teams have announced week-long activations across the city, offering fans unprecedented access to drivers, simulators, and exclusive experiences without admission fees.
Aston Martin has partnered with Celsius for a high-energy 5K run challenge on Wednesday, April 29, from 6:30 p.m. to 9:30 p.m. at Pier 5 on Biscayne Boulevard. The event features a DJ set by Sidequest, an F1 replica car display, racing simulators, complimentary refreshments, and exclusive branded merchandise. Participants can register through Eventbrite for this unique fitness-meets-Formula 1 experience.
The Audi Revolut F1 team will host its most extensive activation at MAPS Backlot in Wynwood from Thursday, April 29, through Sunday, May 3, with varying daily hours. The immersive experience includes scheduled appearances by driver Gabriel Bortoleto on Thursday evening and team principal Mattia Binotto on Friday, live broadcasts of all F1 sessions, Apple Vision Pro spatial film experiences, and daily sunset DJ performances. Additionally, Audi has collaborated with nine Rosetta Bakery locations citywide from April 25 to May 3.
Cadillac will establish a pop-up headquarters at Jungle Plaza in Miami’s Design District on May 2-3, featuring driver Sergio Perez, racing simulators, live session screenings, local food vendors, and a Tommy Hilfiger collaboration store. The activation includes Jim Beam cocktail bars in designated 21+ areas and comprehensive vehicle displays. McLaren Racing has also announced “McLaren Racing Live: Miami” running from April 29 through May 3, though complete details remain forthcoming. While all events offer free admission, advance registration is required for several activations.